The National Bank for Development Launched its 70 Nationwide Campaign

Cairo – For the 2nd consecutive year, the National Bank for Development (NBD)  (DEVE) launched its 70 Nationwide Campaign across Egypt, through which the bank will give 70 Egyptian gold pounds to winners from 70 branches in 70 days.

The campaign began on May 20th, 2012 and will continue for 70 days with the participation of customers though opening any savings account with a minimum deposit of EGP 25,000 at any of NBD’s 70 branches spread across the country, or by increasing the balance of their existing savings accounts by a minimum of EGP 25,000 after which the customer is automatically entered in the draw to win one of 70 Egyptian gold pounds.

Nevine Loutfy, Managing Director and CEO of NBD, stated, “The 70 Nationwide Campaign has achieved great success last year and encouraged new customers to open savings accounts, while also encouraging existing customers to increase the balance of their savings accounts.  This campaign comes as part of the bank’s policy to activate various means with an aim of developing a bond with its customers, which reinforces the bank’s strategy of setting customer satisfaction as its top priority.”

The campaign draw will take place every month to announce the winners, provided that the deposited amount remains in the account for at least a one full month during the campaign period.  If the deposited amount remains throughout the entire campaign, customers will be given a new chance to win every month.

Through its re-launch of the 70 Nationwide Campaign, NBD aims at providing customers with more chances to win prizes and also encouraging a wide segment of customers to deal with the bank through opening a shari’a compliant savings account, which accordingly  enables them to secure their future.